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China Baika Hardware: How does the hardware accessories industry break through the traditional marketing pattern?

Update:08-08-2018
Summary:

In recent years, the rapid development of network techn […]

In recent years, the rapid development of network technology has prepared conditions for the prevalence of e-commerce. Since its inception, e-commerce has changed from the initial unknown and unbelievable to the understanding, recognition and full use of thousands of enterprises and individuals. . The information age has become inevitable. Whether in China or internationally, the emerging development model of e-commerce has mushroomed, and more and more traditional industries have gone online. The network marketing model of all walks of life has also been from the original. "Growing the net" has become the current "targeted search." The rapid development of e-commerce is beyond the imagination of most people, opening the door to emerging development for many traditional industries, breaking the traditional marketing pattern and bringing a new dawn. China Baika Hardware: How does the hardware accessories industry break through the traditional marketing pattern?

The hardware accessories industry is no exception. Recently, with the development of “Hardware Accessories” online, it has attracted more attention from traditional industries to online development. With the rise of the hardware accessories industry, the design era of China's furniture hardware accessories industry has quietly arrived. At the same time, design is increasingly becoming a bottleneck restricting the development of China's furniture hardware accessories industry. Professor Hu Jingchu of Zhongnanlin College once summarized the status quo of Chinese furniture design as “five to five less” – more imitation, less creation, more commonality, less personality, more international forms, fewer national forms, more products on the road, less boutiques, There are many miscellaneous brands and few famous brands. The same problem exists in the design of furniture hardware.

Industry expert Yao Longyu said that enterprises should be aware that the design level, manufacturing technology and management level of China's furniture hardware accessories are still relatively backward, compared with industrial developed countries. After China's accession to the WTO, the industry is facing more intense market competition. Therefore, it is necessary to improve the design and production level of furniture hardware accessories products through high and new technology, and cooperate with advanced management to accelerate development and make China's furniture hardware accessories industry take a new level.

At present, "hardware accessories" not only achieve online development, but also achieve mobile phone client, domain name, triple play and multiple coverage. Fully realize the online and offline three-dimensional combination development model. The emergence of the “Hardware Accessories” platform not only broadens the marketing channels of the hardware accessories industry, but also realizes the innovation and integration of the hardware accessories industry and the Internet, and the rich industrial chain of the hardware industry, forming a continuous industry influence and social influence. The innovation and development of the entire traditional industry provides a reference.

Yao Longyu believes that with the development of the times, the traditional industry is gradually integrating with the Internet and mobile Internet, and the traditional industry relies on the development of the Internet industry. The Internet industry should be based on the traditional industry and effectively combine the two. It must be a major business opportunity.